Privacy Policy

Last Updated: 29 January 2025

This Privacy Policy applies to all personal information collected by Notch Estimating Pty Ltd (we, us or our) via the website located at notchestimating.com.au (Website).

We are committed to protecting your privacy and complying with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

What Information Do We Collect?

The kind of Personal Information that we collect from you will depend on how you use the Website. The Personal Information which we collect and hold about you may include:

Information You Provide Directly:

Name (first name and last name)
Company name
Email address
Phone number
Project type and details
Any other information you provide in contact forms or enquiry submissions

Information Collected Automatically:

IP address and approximate geographic location (city, state, country)
Browser type and version
Operating system
Device type (desktop, mobile, tablet)
Pages visited and time spent on pages
Referring website or source of visit
Date and time of visits
Click and navigation patterns
UTM campaign parameters (if you arrive from marketing campaigns)

Analytics and Tracking Technologies

We use third-party analytics and tracking services to understand how visitors use our Website and to improve user experience. These services collect and process data on our behalf.

Website Analytics

We use analytics services to track and analyse website usage. These services collect:

Page views and navigation patterns
Button clicks and user interactions
Time spent on pages
User journey through the website
Technical information (browser, device, operating system)
IP addresses and approximate location data

User Identification: When you submit a form on our Website (contact form or waitlist), we may link your previous browsing activity with your form submission. This allows us to:

Track your complete journey from anonymous visitor to identified lead
Provide better, more personalised service
Understand which content leads to enquiries

Session Recording

We use session recording technology to understand how visitors interact with our Website. Session recordings capture:

Mouse movements and clicks
Page scrolling and navigation
Time spent on different sections
Form interactions

Important: Session recordings automatically mask sensitive information including:

Password fields
Credit card numbers
Any fields marked as sensitive

Purpose of Session Recording:

Identify and fix usability issues
Improve website design and functionality
Provide better customer service
Understand how visitors use our content

Advertising and Marketing Analytics

We use advertising platform tracking technologies to:

Measure the effectiveness of our marketing campaigns
Show relevant advertisements on social media platforms
Track conversions from advertising campaigns
Enable retargeting to previous website visitors

These tracking technologies may collect information about your visit to our Website and may link it with your social media account if you are logged in to those platforms.

Performance Monitoring

We use performance monitoring services to track website speed, uptime, and technical issues. These services collect anonymised usage data to help us maintain and improve website reliability.

How We Use Cookies

We use cookies and similar tracking technologies to provide functionality and improve your experience on our Website.

Essential Cookies:

Required for website functionality
Remember your consent preferences
Enable secure areas of the website

Analytics Cookies:

Track website usage and user behaviour
Store session data and user identifiers
Help us understand how visitors use our Website
Retained for up to 365 days

Marketing Cookies:

Track effectiveness of marketing campaigns
Enable retargeting advertisements
May be set by third-party advertising services
Support conversion tracking from advertisements

You can manage cookies through your browser settings. However, disabling cookies may affect website functionality.

Types of Information

The Privacy Act 1988 (Cth) defines types of information, including Personal Information and Sensitive Information.

Personal Information means information or an opinion about an identified individual or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "Personal Information" and will not be subject to this privacy policy.

Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

We do not knowingly collect Sensitive Information. If we do collect Sensitive Information, it will be used only:

For the primary purpose for which it was obtained
For a secondary purpose that is directly related to the primary purpose
With your consent or where required or authorised by law

How We Collect Your Personal Information

We collect Personal Information in the following ways:

Direct Collection:

When you fill in contact forms on our Website
When you subscribe to our waitlist
When you email us or contact us by phone
When you interact with our Website

Automatic Collection:

Through cookies and tracking technologies
Through analytics services (PostHog, Google Analytics, Meta Pixel)
Through server logs and access records

Third-Party Sources:

We may receive information from third parties such as marketing platforms or referral partners
When we receive information from third parties, we will take steps to notify you

Purpose of Collection

We collect and use Personal Information for the following purposes:

Primary Purposes:

To respond to your enquiries and provide requested information
To provide construction estimating services
To process and fulfil service requests
To communicate with you about your projects
To maintain and improve our Website

Secondary Purposes:

To understand how visitors use our Website and improve user experience
To analyse website performance and identify technical issues
To track effectiveness of marketing campaigns
To send marketing communications about our services (with your consent)
To comply with legal obligations

Analytics and Improvement:

To identify usability issues through session recordings
To understand user behavior patterns
To optimise conversion rates and user journeys
To test and improve website features

How We Share Your Information

We may share your Personal Information with:

Service Providers:

Analytics service providers (for website usage analysis)
Session recording service providers (for usability testing)
Advertising platform providers (for marketing and conversion tracking)
Website hosting and infrastructure providers
Form submission processing services
Email service providers
Cloud storage providers

These service providers are located in Australia, the European Union, and the United States.

Legal Requirements:

Law enforcement or government agencies when required by law
In response to legal process or to protect our rights

We do not sell your Personal Information to third parties.

Marketing Communications

By submitting a form on our Website, you consent to receive marketing communications from us about our services, industry news, and related content.

Your Rights:

You can opt-out of marketing communications at any time
Each email includes an unsubscribe link
We will process opt-out requests within 3 business days
Marketing communications will not exceed 20 messages per month
Opting out does not affect service-related communications

Preference Management: You can manage your marketing preferences by:

Clicking the unsubscribe link in any email
Contacting our Privacy Officer at hello@notchestimating.com.au
Replying "STOP" to marketing emails

Your Privacy Rights

Under Australian privacy law, you have the following rights:

Right to Access (APP 12):

You can request access to your Personal Information
We will provide access within 30 days
There may be a reasonable charge for providing access

Right to Correction (APP 13):

You can request correction of inaccurate Personal Information
We will correct information within 30 days
If we refuse, we will provide reasons

Right to Opt-Out:

Opt-out of analytics tracking (see "How to Opt-Out" below)
Opt-out of marketing communications
Request deletion of your Personal Information

Right to Complain:

You can lodge a complaint about our privacy practices
See "Complaint Procedure" section below

How to Opt-Out of Analytics Tracking

You can opt-out of analytics tracking through several methods:

Browser Settings:

Enable Do Not Track in your browser settings
Use browser privacy modes or private/incognito browsing
Install ad blocking or privacy extensions
Disable cookies in your browser settings

Advertising Preferences:

Adjust your advertising preferences on social media platforms
Use opt-out tools provided by advertising networks
Visit industry opt-out pages for behavioural advertising

Session Recording:

Contact us to request exclusion from session recordings
We will manually exclude your IP address or account from future recordings

Direct Request:

Contact our Privacy Officer to request exclusion from specific tracking
We will process opt-out requests within 5 business days

Data Security and Retention

We implement industry-standard security measures to protect your Personal Information:

Security Measures:

Encryption of data in transit (SSL/TLS)
Secure data centers with access controls
Regular security audits and updates
Password protection and authentication
Automatic masking of sensitive data in session recordings

Retention Periods:

Active data: 120 days for analytics and tracking data
Form submissions: 7 years to fulfil record-keeping obligations
Session recordings: Up to 12 months
Marketing lists: Until you opt-out or request deletion

Data Deletion: When deletion is required, we use secure erasure methods including:

Digital shredding of electronic records
Physical destruction of storage media
Government-approved secure deletion standards
Automated purge protocols for expired data

Overseas Disclosure

Your Personal Information may be disclosed to overseas recipients in the following circumstances:

Service Provider Locations: Our service providers are located in various jurisdictions including:

European Union (analytics and session recording services)
United States of America (analytics, advertising, and hosting services)
Other countries where our technology service providers operate

These service providers are subject to privacy laws in their respective jurisdictions, including GDPR (European Union) and applicable data protection frameworks.

By using our Website, you consent to the transfer of your Personal Information to these overseas service providers. These providers are contractually obligated to protect your Personal Information and use it only for the purposes we specify.

If you request us to transfer your Personal Information to other overseas recipients, you acknowledge that the overseas recipient may not be required to comply with the Australian Privacy Principles, and we will not be liable for any mishandling of your information in such circumstances.

Children's Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect Personal Information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately, and we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date.

Material changes will be communicated via:

Prominent notice on our Website
Email notification (if you have provided your email address)

Your continued use of the Website after changes constitutes acceptance of the updated Privacy Policy.

Complaint Procedure

If you have a complaint concerning our privacy practices:

How to Lodge a Complaint:

Contact our Privacy Officer at hello@notchestimating.com.au
Include your name, contact details, and details of your complaint
We will acknowledge your complaint within 4 business days
We will provide you with a reference number for tracking

Investigation Process:

We will investigate your complaint thoroughly
We will maintain detailed records of all communications
We aim to resolve complaints within 4 business days
If additional time is required, we will notify you in writing
Our Privacy Officer will personally review escalated matters within 4 business days

Resolution:

If we agree your complaint is well-founded, we will take appropriate steps to rectify the problem in consultation with you
If you remain dissatisfied, you may refer the matter to the Office of the Australian Information Commissioner (OAIC)
Complaint documentation will be retained for 12 months following resolution

Office of the Australian Information Commissioner

If you are not satisfied with our response to your complaint, you may contact:

Office of the Australian Information Commissioner (OAIC)

Website: https://www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Mail: GPO Box 5218, Sydney NSW 2001

How to Contact Us About Privacy

For questions, access requests, or privacy concerns, please contact:

Privacy Officer
Notch Estimating Pty Ltd
Email: hello@notchestimating.com.au
Phone: (03) 9067 5671

We will respond to all privacy enquiries within 5 business days.

Session Recording Disclosure

Important Notice: We use session recording technology on this Website. When you visit our Website, we may record:

Mouse movements and clicks
Page scrolling and navigation
Form interactions (sensitive fields are automatically masked)
Time spent on each section

Purpose: Session recordings help us:

Identify and fix usability issues
Improve website design and user experience
Provide better customer service
Understand how visitors interact with our content

Your Rights: You can request that:

Your session recordings be deleted
You be excluded from future session recording
You receive a copy of recordings associated with your email address

Automatic Masking: Our session recording software automatically masks:

Password fields
Credit card numbers
Security codes
Any field marked as sensitive

To exercise these rights, contact hello@notchestimating.com.au with "Session Recording Request" in the subject line.

Third-Party Links

Our Website may contain links to third-party websites including social media platforms, partner websites, and external resources. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

These third-party websites have their own privacy policies and terms of service, and your interactions with them are governed by their policies, not ours.

Consent

By using our Website, you consent to:

The collection and use of your Personal Information as described in this Privacy Policy
The use of cookies and tracking technologies
Session recording of your website interactions
Transfer of data to overseas service providers
Receipt of marketing communications (which you can opt-out of at any time)

If you do not agree with this Privacy Policy, please do not use our Website.

Notch Estimating Pty Ltd
ABN: [Your ABN]
Email: hello@notchestimating.com.au
Phone: (03) 9067 5671
Website: https://www.notchestimating.com.au

This Privacy Policy was last updated on 29 January 2025.